Or simply, eliminate all carbon emissions altogether. By definition, carbon-neutral (or carbon neutrality) is the balance between emitting carbon and absorbing carbon emissions from carbon sinks. World leaders rejoicing at the adoption of the Paris Agreement (Credit: UNFCCC) What is carbon-neutrality?Ĭarbon neutral was the New Oxford American Dictionary‘s word of the year in 2006 – and since then, has been catapulted into the mainstream world. Net-Zero emissions balance the whole amount of greenhouse gas (GHG) released and the amount removed from the atmosphere.Net-Zero carbon emissions mean that an activity releases net-zero carbon emissions into the atmosphere.Climate Neutral refers to reducing all GHG to the point of zero while eliminating all other negative environmental impacts that an organisation may cause.It’s mainly a marketing term, and understandably confusing–we generally avoid it. Carbon positive is how organisations describe climate positive and carbon negative.Carbon negative means the same thing as “climate positive.”. ![]() ![]() Climate positive means that activity goes beyond achieving net-zero carbon emissions to create an environmental benefit by removing additional carbon dioxide from the atmosphere.Carbon neutral means that any CO 2 released into the atmosphere from a company's activities is balanced by an equivalent amount being removed.To start, let's deep dive into the core of carbon-neutrality: So let’s understand better what the lingo around carbon neutrality is. To verify if a company is willing to reduce or even erase their carbon footprint when they are claiming carbon-neutrality, it is vital to comprehend these terms. Read our article “How to spot greenwashing”Īccording to the targets set by the Paris Climate Agreement, there are only 29 years remaining to reach global net-zero emissions. However, communicating transparently about them may encourage businesses to be more proactive. The diversity of phrases and the lack of clarity around them can mislead well-intentioned consumers. Terms like "carbon-neutrality", "net-zero" or "climate positive" have been around for a while, but for the last couple of years, small startups to global corporations have integrated them, mainly for mainstream marketing purposes. With global giants like Google, who claims that they are the first company to eliminate its carbon legacy, we may ask: how is it possible? ![]() Nowadays, more and more companies pledge to become carbon neutral, net-zero or even climate positive.
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